![]() ![]() But by printing such concerns the magazine producers further highlighted Men Only’s complicated dual address. Some even expressed concern that particular magazine elements were ‘a trifle pansy’. Other readers sometimes decoded the magazine’s references and doublespeak too. Instead, both textual and visual references to subcultural codes, practices, and homoerotically charged situations all reinforced potential readings of the magazine that would be understood by a queer audience. References to homosexuality in Men Only went beyond mockery and insults directed at effeminate men. But at the same time, I argue, it addressed and courted another audience long associated with urban leisure and fashionable consumption. From its first issue, in December 1935, the magazine cultivated a mainstream audience of middle-class, presumably heterosexual male consumers. Men Only was among the earliest men’s lifestyle magazines published in Britain.
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